Headline: [Major Benefit] for [Ideal Client]
Headline: Help/guidance with/for [Main need they have]
Describe your ideal client in 50 words or less. Focus on their key psychographics from research.
Headline: Statement about how their self-identity makes their needs different
- List a key difference.
- List a key difference.
- List a key difference.
Cite a key statistic about your ideal client and related to financial coaching
Describe how your ideal clients’ unique needs require financial coaching which is different than the standard advice.